The Solution
Trellis: AI Marketing That Actually Knows You
Muertos Cantina signed up for Trellis and was fully operational in under 3 minutes. Here's what happened:
Dashboard Overview — Health Score 61, weekly content plan active, brand voice learned
Magic Onboarding
Trellis connected to Muertos Cantina's Google Business Profile, analyzed their existing reviews and social content, and learned their brand voice automatically. No lengthy onboarding calls. No content questionnaires. The AI identified their tone as:
"Cool, fun vibe, delicious food, don't take ourselves too seriously, hip and on top of all the trends."
Within minutes, Trellis generated a complete weekly content plan with 7 posts, each including hook frameworks, full captions in Muertos' voice, shot descriptions, and scheduling suggestions. The dashboard was already populated with 1,049 synced reviews, SEO scores, and GBP health data.
"Wait — it already knows my brand? I didn't have to fill out a single form about our voice or personality. It just... got it."
— Tanner Slizeski, Owner, Muertos Cantina
Features in Action
What Trellis Does for Muertos
✍️ Content Studio — Full Weekly Plans, Zero Blank Screens
Full weekly content plans with 7 AI-generated posts per week — each with hook frameworks, per-post critiques, attention scores, and shot descriptions. The plan generator learns from your editing patterns and real post performance to improve every week. Every post is written in Muertos' voice covering key themes: $2 breakfast tacos, birria, catering promotions (CATER30 code), Sugar House neighborhood love, and dinner pushes. Approve, tweak if you want, and publish.
Content Studio — 7-post weekly plans with hook frameworks, critiques, attention scores, and brand-voice captions
⭐ Reviews — 1,049 Reviews, AI-Powered Responses
All 1,049 Google reviews are synced and organized. Trellis generates brand-voice responses for each review — positive and negative. The sentiment breakdown shows 86% positive (893), 67 neutral, and 81 negative. The AI is in learning mode, training on approved responses to improve over time.
Reviews — 4.50 avg rating, 86% positive sentiment, 35.4% response rate and climbing
🔍 SEO — $3,350/Month in Untapped Revenue
Trellis's SEO audit scored Muertos at 80/100 and identified $3,350/month in untapped search traffic opportunity. The tool found specific content gaps — articles like "Why De Los Muertos is the Talk of Salt Lake City" (+$1,330), "Be the Go-To Spot for Mexican Food" (+$918), and "The Hidden Gem of Salt Lake City" (+$444). Each opportunity comes with an implementation plan.
SEO Intelligence — Score 80/100, $3,350/mo in opportunity gaps with dollar values per article
🔥 Content Intelligence — 663 Trending Videos
The Intelligence feed pulled 663 trending videos across TikTok, YouTube, and Instagram in the Mexican restaurant niche — totaling 823M views. An "Inspire" button on any video takes the concept straight into the content composer — so Muertos can adapt proven viral formats to their own brand.
Content Intelligence — 663 trending videos, 823M total views, with "Inspire" to adapt trends
📱 Employee-Generated Content (EGC) — Shot List Flywheel
Trellis doesn't just plan content — it delegates it. The Shot List Flywheel turns weekly plans into shareable shot briefs that employees can access on their phones. No app install needed. Employees see exactly what photos/videos to capture, upload directly, and owners review and approve from the dashboard. A team leaderboard and $25/shot-that-makes-the-cut incentive keep content flowing. Real employee content beats stock photos every time.
📊 Analytics Dashboard
Six stat cards tracking posts, engagement, reach, and top-performing content. Period filters, content mix breakdowns, and platform-specific performance — all in one view.
🚀 Auto-Publish Pipeline
One-click "Schedule All" from the weekly plan. Auto-publish cron runs every 5 minutes. Direct TikTok integration (no third-party tools). WebP-to-JPEG conversion for Instagram compatibility. Failed post retry and missed schedule handling built in.
📍 Google Business Profile — Fully Managed
GBP Health Score: 51/100 with a clear path to improvement. Profile completeness at 86%, posting cadence tracked weekly, and Autopilot Mode ready to automate review responses and post scheduling. Three open actions identified for immediate optimization.
GBP Console — Health score 51, Autopilot Mode, quick actions for profile optimization